2021 / digital campaign

Adidas Stay in Play & X-Cat Campaign

what we did

  • video production
  • photo production
  • screenwriting
  • location management

Back in May 2021, we were invited by Adidas to take part in a CSR Campaign called Stay in Play, which features specially designed period-proof tights.

The goal of the campaign was to portray women as strong, powerful and invincible, even when on their period.

We created series of images for PR & social media, followed by four videos.

Shortly after, we added another shooting day for X-Cat, a collab campaign between Adidas & Sport Vision stores, featuring local influencers.

The result of the two shooting days - 7 digital videos, 70+ images and a happy client.

creative producer

Nađa Subakov

photographer

Dušan Atlagić

Photographer

Nađa Subakov

director

Andrija Ilić

cinematographer

Saša Nikolić

editor

Andrija Ilić

costume

Ivana Vukobrad

Mua

Branka Nićiforović

Assistant

Miljan Bosnić

agency

New Media Team

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