2020 / content production

Under Armour

what we did

  • video production
  • photography
  • BTS

Uniting sport with fashion

Style, performance & quality - Under Armour and the creative team behind this project share the same vision. We teamed up to create a visually compelling digital content, rich in action and dynamic in terms of editing.

Featured in the videos are three of the top athletes from Serbia - Jasmina Aleksandrov, Ana-Marija Žujović & Đorđe Dragin, in a mission to encourage you to become the best version of yourself - mentally and physically.


Mihailo Milovanović


Boško Timotijević


Stefan Rokvić

set assistant

Ivan Lučić

bts photography

Nađa Subakov

other projects