Under Armour

Digital content & BTS

4 digital videos & campaign KV’s shot in one day
starring all cross-fit champions
Jasmina Aleksandrov, Ana-Marija Žujović & Đorđe Dragin.

Followed by a series of BTS photos.

Director: Mihaio Milovanović
Cinematographer: Boško Timotijević
Editor: Stefan Rokvić
Set Assistant: Ivan Lučić
BTS Photography: Nađa Subakov

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Uniting sport with fashion

Style, performance & quality - Under Armour and the creative team behind this project share the same vision. We teamed up to create a visually compelling digital content, rich in action and dynamic in terms of editing.

Featured in the videos are three top athletes from Serbia, in a mission to encourage the viewers to be the best version of themselves - mentally and physically.

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Wok Republic

Digital campaign

/ Storytelling

/ Content creation

/ Copywriting